Our Values and culture

Our Values = PRIDE

People and Partnerships
Respect with Responsibility
Integrity and Innovation
Drive and Determination
Encouraging Excellence

Our values are at the heart of everything we do and have been developed collaboratively with our staff.

People and Partnerships – We are committed to being a good partner with members, suppliers, other stakeholders and each other; based on trust, openness, empathy and collaborative working

Respect with Responsibility – We treat colleagues, members and stakeholders with mutual respect, recognising the importance of diversity. We are all champions of the BPA and take responsibility for our actions.

Integrity and Innovation –We are honest with others and ourselves and ensure we meet the highest ethical standards in all we do. We actively encourage and embrace innovation.

Drive and Determination – We are relentless in our pursuit of success. We are determined to initiate and make things happen, to deliver excellence.

Encouraging Excellence – We are committed to excellence in everything we do and look to continuously improve our ways of working

We want to recruit the right people who can share and live these values with us. As an employer, we are committed to equality and welcome applications from all people across all sections of our diverse communities.


The parking sector is in a constant state of change, fuelled by shifting consumer behaviour and the rapid growth of technology. This is a challenging and dynamic environment and we are looking for the right people to ensure that we can meet the demands of our members and achieve our vision of excellence in parking for all. We want to be an organisation that people are proud to be part of.

We are delighted to be awarded We invest in people, gold accreditation.  The prestigious award is described by Investors in People as an achievement of ‘world class best practice’ and means we are considered to have the highest standards of people management and development that support our organisational goals.