The 2016 conference, which took place on 28th September in Westminster, ensured all eyes were firmly fixed on the future of mobility, technology and parking. This event informed and educated parking professionals, influencing the thinking of the wider parking community, and it focused on enabling a truly mobile society that can deliver benefits for all.
The conference provided a morning of engaging plenary presentations, which explored how advances in technology are influencing the way we shop, spend leisure time and travel, helping delegates understand how demand for parking is likely to change. Delegates were then be able to choose from a number of case-study based presentations, which put into context key areas where attention needs to be focused for the future.
After lunch, Ken Hughes, one of the world’s leading consumer and shopper behaviouralists, helped delegates look at their approach to digital in a whole new way. His presentation, ‘The Digital Native Advance’, explored how most organisations put the focus of their digital strategy too heavily on the available technologies – tablets and smartphones, apps and social media. But Ken was quick to point out that technology is only ever an enabler for us to build better connections with our customers and end-users. Technology itself is not what we should be focusing on. Ken’s speaking style was highly energetic, captivating and inspiring, and he delivered his presentation with a generous helping of Irish wit.
The day wrapped up with the BPA Conference Blooming Great Drinks Party in aid of our corporate charity, Marie Curie. This took place within the exhibition area, allowing delegates and exhibitors to network, discuss product and service developments, reflect on the day’s learning and link up with colleagues old and new whilst raising valuable funds to help those affected by terminal illness.
Gold Sponsors of the 2016 Conference
Silver Sponsors of the 2016 Conference